Mastering work life balance with Caroline Clarke, CBO of Black Enterprise

When it comes to legacy building it often can seem like an impossible task to get everything in order in the career that makes your lifestyle possible and to blend in the family priority that makes it all worth it. One family that has certainly excelled in this area is the Graves Family, making the Black Enterprise publishing wheelhouse a force to be reckoned with in the media arena.  Caroline Clarke, a writing powerhouse in her own right, has become a lynchpin at Black Enterprise running projects from the Women of Power Summit to being the Chief Branding Officer and juggling projects of her own including two books and her steadfast priority of her family.  Needless to say when it comes to legacy that balances work and family she knows a thing or two.

The Graves family has long built media as the basis of their enterprise so once she stepped into both the Graves family and Black Enterprise family Caroline was able to share this love. Caroline knew early on that writing would be her love and has weaved this love in throughout her work and her career.  Despite having writing as her first love she has been able to ensure that the tapestry of family was the most critical component of all. A big key to success for Caroline has been the ability to nimbly utilize her often autonomous role at Black Enterprise to allow her to care for her family and children.  The gift to prioritize what is most important to her without having to have this weigh down her career she credits to taking a lot of stress off her mind and the choices she made.  For Caroline a woman being able to have control over how she manages her family frees her mind to be much more productive and effective for her career.  Judging by her successful roles at Black Enterprise and work life balance it is hopefully a model that other companies will begin to see value in.  Especially as many companies are moving into the sandwich generation where women become the caregivers not only for their children but for the aging parents as well.

Outside the passion Carline has for prioritizing her family, Caroline’s career has been based off of two other loves that speak to the core of who she is, her love of writing and her love of serving a greater purpose in whatever way she can. Her love of writing started young and she finished college she sought to have a career based in doing something she loved and somehow find a way to make money from it.  Eventually this made Black Enterprise a perfect fit, however, the true journey of her career has occurred because of her love to serve a higher purpose.  In doing so she has moved around at Black Enterprise based off the desire to ensure the success of the magazine and to fill needs as they arise in serving that greater good.  This has led her from ventures into publishing, television and even as the head of the Women of Power Summit.  While the summit began as a brainchild of her mother in law Barbara Graves, Caroline has become an exceptional leader for the summit.  True to her desire to serve Caroline stepped in at a time of need and continues to serve the Women in Power Summit as the event connects and inspires so many women year after year.  Her reactionary service has cemented not only her legacy as an inspiration leader and writer but also as a mother, wife, and daughter.

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