Small Business Spotlight: Johnny Dang & Co.

With a healthy mix of income levels, demographics and tons and tons of space Houston is a prime breeding ground for small business success. Companies that can properly transverse through all these factors have the opportunity to move their small business dreams to entrepreneurial powerhouses.  One outstanding example of a Houston local business growth story is Johnny Dang & Co.  By branding himself as the grill king he has been able to take a leap in branding from a jeweler to make him a local powerhouse.

What I love most about success stories like these is all the hard work that goes in that most people are tune deaf too.  In these stories you can see the struggle, growth, ups and downs and failures of taking on your dream, being humble enough to start small and thinking big enough to seize opportunities.  For Johnny the passion began as a watch repair tech at a flea market.  Proof positive that the root is in the dream not how grand you start.  Once the seed was planted Johnny moved to a location in Sharpstown.  If you saw the store you both knew it and remembered it as the bling was definitely the theme.  In this his brand was born but it was his tenacity for building that brand that make his growth unstoppable.  By identifying a need in custom jewelry creation in Houston he was able to attract deep pockets and big names to his shop.

So with the King of Grillz on TV and at a store near you what pearls can we gather in our own businesses?

Where you start is no indication of where you will end up. Taking the leap from flea market to three stores is a huge leap but completely possible with a dream to big enough to lift your sites high and the hard work and perseverance to move your engine along.

When you have a relationship with the customer you are half way there. When he first opened in Sharpstown it would be hard to imagine the jeweler becoming a national go to for jewelry. Instead of just targeting a high end client Johnny took the population he worked in, got to know them and see what would interest them. By focusing on their response Johnny Dang was able to build a broad audience in a wide range of quality and prices.

Team work makes the dream work. Where I think Johnny Dang truly shines in his ability to collaborate. From watches to his powerhouse alliance with Paul Wall his associations have been not just strong but lasting and given him the momentum to make a name for himself not just in Houston but in the world of Hip Hop.

With Johnny Dang & Co. recently celebrating their one year anniversary at a flagship store that is over 14,000 the power of these lessons is self-evident!

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