Resources that leverage your business at the Black Enterprise Entrepreneur Summit

On Day 2 of the Black Enterprise Entrepreneur Summit I hesitantly walked into the seminar entitled “How to Use Technology to Protect and Grow Your Business“ and to my surprise I was quickly realized I was getting a lot more than I bargained for.

The panelist of Claire Sulmers with Fashion Bomb Daily, LaShonda Johnson with the Houston Housewives of Finance and Everette Taylor of Skurt were a fierce compilation of business savvy, opportunity spotting business superstars all ready and willing to share their experience and knowledge with the crowd.  Each in their own way were innovators, finding opportunity and pushing through to success when many others would have only seen despair.  Everett, for instance, when from being homeless, unable to get  a call back on job applications due to stereotyping, to starting, running, selling and restarting some powerhouse marketing and IT companies.  Other panelists, like LaShonda Johnson, left lucrative businesses to take a risk to uncharted territory in pursuit of their passion.  All, however, were able to share powerful messages in utilizing the things around you and inside you to leverage your mindset and your business.

While I came in the seminar expecting a full-fledged jump into the world of technology, the talk took on technology more as any knowledge you could apply for advancement. Yes, technology encompasses the gadgets and devices that have become a part of our lives, but the perspective that was really valuable is that these things are only beneficial if you use them to evolve in reaching your customer base.  A great example of this came from Claire with Fashion Bomb Daily.  While she is known for her phenomenal fashion blog, she noticed that readers to the blog were transitioning to Instagram.  As technology transitioned she also transitioned her delivery method to Instagram and now has more than 1 million followers along with the base she developed in readers to the actual blog.  She was able to harness the resource to make an impact and increase her audience.

The focus to again use resources to connect with your audience was applied to branding by the panel. Everette was able to provide some great way use technology as a connection to building authentic relationships.  Data today can be overwhelming and in and of itself mean little to nothing.  It becomes important when you can utilize data and talking to people to see where your audience is and how you can better serve them.  By focusing on his business before worrying about all the press and accolades Everette was able to build a model and later use his success to replicate market growth for other companies.  His keys to growth included:

Making a Product Market fit: Focusing in on creation of products that stick with the market

Determining Ideal Customer Profile

Establishing growth processes so there is structure as the idea and company grows.   Everett uses the ICE test (Impact, Confidence, and Ease) to determine if structure and projects are really a good fit looking for the ideal of High confidence and ease of implementation

Getting the right people: By surrounding himself with a team members who are resilient to failure and have strong mindsets he ensures what he envisions his team can then work to implement.

The seminar was a great reminder that technology is not just having the newest idea or process, but it the using these innovations to make more informed decisions and deeper relationships with your customers. The seminar was a gold mind of ideas that you can apply quickly to make big changes to your bottom-line.

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