Building your Personal Brand with the BE Summit

No matter what you do, there are usually other businesses or people who do the exact same thing, so how do you show your brand is different to the audience that matters to you? This is a question that entrepreneurs wrestle on a daily and at my final seminar at the Black Enterprise Entrepreneur Summit we received some great insight from a master in his field, Raymon Ray.  In the seminar “How to Build Your Personal Brand” Ramon Ray provided some simple but essential strategies for separating yourself from your competition to becoming the “go to” person in your area and for your target market.

This seminar created an unmatched energy as within the first minutes the audience was excited for what was to come. Raymon Ray delivered on all counts in this seminar.  As I walked in room everyone was connecting and volunteers were sharing their brand information.  This is the type of energy that gets you excited to not just listen but also participate and dare to push yourself further than you would normally go.  While quite out of the ordinary for a seminar, it paired perfectly with the enthusiasm and mastery displayed by Mr. Ray.  The very best thing is that Raymond Ray preaches what he teaches.  You can catch him in areas from AT&T to his own magazine Smart Hustle.  The four personal traits of personal branding to Be Happy, Be Excited, Be Patient, and Be Focused were displayed masterfully as he shared five gems in personal branding

1 – Be a Rock Star: People want to rock with rock stars so make sure your presentation isn’t a no frills water downed version of what makes you different. If you have attributes you think are special then share them and don’t skimp on the razzle dazzle

2 – Make a Personal Connection: Networking should be strategic so that you are also building relationships and connections with people. When done properly you can really cultivate a circle of personal influence that can carry your brand a lot further a lot faster than you can yoursel

3 – Get your personal branding toolbox in order. Things like a personal website, blog, and active social engagement are a requirement in this day and age so don’t slack on sharing the story of you and what makes you different,

4 – Just Do It: It is easy to get so busy working on small things you forget to add some big things into your larger vision. Whether it is an event or sizzle video there are some great ways to tout your talents and increase your audience.

5 – Maximize Media Exposure: Even small business in this day of connectivity can get some major media exposure if they work at it. Take some time to get to know journalist in your area so when a topic comes up that applies to you, they have you on special for an experts input. By working to not pitch yourself but educate on a topic you can easily build a reputation as an authority. Even something as simple as creating a regular show can help catapult your media exposure.

This was a great seminar that showed you how to immediately put some ideas into action while leaving attendees feeling both motivated and empowered. With just 5 easy steps to get you on your way to becoming local celebrity in your field what’s stopping you?!!

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